Systems Theory & Digital Marketing Analytics
Systems Theory represents a way of thinking about physical, biological, ecological, sociological, economic, and other systems in which parts must work together in order to form a whole. Digital marketing strategies must address each element of these systems in order to maximize impact upon market sectors in Washington, DC and throughout the world.
Earlier approaches to organizational management utilized a mechanistic, closed systems approach, wherein elements of a system were regarded as machine-like and therefore required uniformity in supply, production, and transaction. However, the extensive bureaucracy that resulted from this approach resulted in the development of the Planned Approach to organizational change, wherein objectives were focused upon in order to incrementally implement one specific change at a time. TheEmergent approach to organizational change began to emerge during the 1980s in order to suggest that change is a continuous and spontaneous process. Here, organizations must develop the capacity to adapt to multiple changes at once, and continuous refinement is necessary in order to sustain a business's operations within evolving economies.The Punctuated Equilibrium model suggested that organizations evolve over extended periods of time, which are punctuated by brief periods of sudden and dramatic change, which influence the organizations subsequent behavior. Digital marketing agencies in Washington, DC are typically very skilled as assisting companies with navigating the continuously fluctuating market conditions. The reason that digital marketing is so effective is because it produces high quality data and analysis available for optimizing digital marketing campaigns, moment-to-moment.
Complexity Theory & Digital Marketing
Complexity Theory rejected the mechanistic and planned approaches to change in favor of continuous and spontaneous change processes. The complex adaptive systems approach (CAS) suggested that organizations must be treated as systems that are comprised of complex, emergent, interdependent, and co-evolving elements that synergize in order to produce positive, lasting change, or diverge and result in disintegration. While ordered systems are constrained by strict rules and regulations that control behavior, chaotic systems involve free agents that may be observed through unique statistical models. Complex adaptive systems are regarded as self-organizing, adaptive, and self-regulating, with only basic policies and procedures to be used for guiding a system's general behavior. Complexity theory also addresses Knowledge Management and Organizational Learning, because complex systems are information dependent, and cognition plays a critical role in the manner in which these systems operate.
Digital Marketing Tools for Organizational Analysis
Digital marketing tools are highly effective at deriving information about individual and group preferences, behavior, and decision-making, because most members of an organization are engaged with the internet in some way. Their meta-data is available for digital "micro market" analysis in order to optimize organizational functionality in Washington, DC. Human preferences and drives influence individual and group behavior. Marketing tools typically focus upon applying this information to influencing behavior in order to increase sales, but it may also be applied to organizational development.
Complexity theory suggests that top-down, dominator hierarchies require more flexibility, so egalitarian organizations may serve to enhance information exchange and promote the revelation of the organization's intrinsic drives, which are derived from the agents of which the organization is comprised. Here, executive leadership and management are encouraged to focus upon the intrinsic self-development of their teams rather than command-and-control styles of policy development.
Rather than encouraging managers to independently resolve problems, conflict may be embraced in order to observe the intrinsic problem-solving capacity that may emerge within the system's group of agents. This approach may produce a temporary increase in conflict followed by a more effective long-term solution when compared with a manager's suppress and control approach to problem solving. The same strategies that enable digital marketing strategies to respond to complex market conditions are applicable to the analysis of organizations in Washington, DC.