Important Factors: SEO & User Engagement
One of the most important factors for enhancing your search engine optimization strategies in Washington D.C. is through making certain that your on-page user experience has reached its optimal levels for user experience. The reason for this is that Google is a company comprised of individuals human beings designing algorithms that they believe will most effectively provide users other human beings with relevant and valuable content that they will find useful.
Therefore, the more that you can design your web site to be useful and engaging to the user, the more Google will recognize good user experience behavior on your Web site. For example, if a user clicks on a Google link to your home page and then hits the back button within two seconds . . . That tells Google that your web site may not have had the information they were looking for. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Therefore, Google may choose to lower your rank on the search page, thereby reducing your traffic. Alternatively, if users click your link and visit your home page, read the content on your home page for four five minutes and click on other links on your website to look for more information . . . Google will monitor that behavior, which is a signal of user engagement or the quality of your web site.
Google wants to serve high quality content to search goers, and the best way for you to rank higher in Google is to provide a large quantity of high quality engaging content on your website. This is how you optimize for user experience as a means to optimizing your search engine rank.