This next article is focused upon marketing and advice for Washington DC businesses. Where do you go to get marketing advice, and who's the best person to ask? For more detailed information, I'll direct you to another article on finding a marketing director.
Marketing Advisors with Prior Projects
The importance of finding someone who has successfully implemented unique and distinct marketing campaigns is the person to ask. That is a far better option than the person who has simply studied marketing strategies academically. The student who graduated with a communications degree may or may not have the most up to date knowledge and information.
When you ask for marketing advice, go directly to a consultant who has demonstrated proficiency with building marketing campaigns, and pay them for their time. The best advice you can get in terms of marketing is going to be from somebody who's done it before. And if they're charging for the information and training . . . they're going to have to provide you with evidence that they have successfully implemented a marketing campaign.
Another great place to go for marketing advice is somebody in your family network or your network friends who has implemented successful marketing campaigns. It's important to not limit yourself to just paid consultants but find people who you already know if they have any strategies.
Again it's very important not to simply ask anyone who has some interesting marketing idea . . . Why? Even though they may have a good idea, they may not be able to describe that idea within the context of all the other variables that are present for your project.
Storefront Marketing vs. Digital Marketing
For example, if you asked someone for marketing advice who only has digital marketing experience and does not have any experience with storefronts . . . They may give you great digital marketing tips and suggestions, but they may not know much about what it takes to bring people into a storefront.
Conversely, if you have someone who has only worked in storefronts, they may have a lot of great marketing strategies for a store front based business, but they may not know much about digital marketing strategies. Therefore, if you actually need to run a hybrid digital marketing campaign + storefront campaign, or you're working exclusively in digital marketing . . . Their suggestions could be both correct for some circumstances and mismatched to your business or your project.
Make sure that you determine whether you need storefront marketing, need digital marketing, or a hybrid of both, and go to the people who have done both formats successfully.
Selecting The Right Marketing Agency
Another important factor to consider when you're looking at marketing agencies: Don't go to marketing agencies who simply have a number of high paying clients. Digital marketing agencies that work with the U.S. Army, Government Agencies, and others may not match your needs - Don't just go for folks who have big clients, because they may not be running the most effective and innovative campaigns. In fact, we know when it comes to large government contracts that the government tolerates a lot of losses financially . . . For example, the government debt is exceeding the gross domestic product, and congress has not resolved this!