Positive Psychology Interventions may be implemented in order to benefit staff and supplement a digital marketing campaign in Washington, DC. How? Through increasing word-of-mouth advertising!
Research Supports Positive Psychology
Researchers have suggested that empirical support exists for positive psychology interventions – Behavioral modification and incentive structures designed to enhance human wellbeing and performance. Meyers, et al designed a literature review of the available data, which has suggested that these interventions are typically comprised of “(A) the cultivation of positive subjective experiences, (B) the building of positive individual traits, or (C) the building of civic virtue and positive institutions.” The review studied 15 high quality research publications and concluded that these interventions were generally effective for organizations, and they also tended to reduce stress-related anxiety and depression. Through implementing simple positive psychology interventions, a digital marketing agency in Washington, DC may assist you with stimulating the word-of-mouth advertising that you need!
Positive Psychology Interventions = Strategies for Boosting Word of Mouth Advertising
Meanwhile, Bolier, et al conducted a separate literature review, which reviewed 39 similar studies, and they determined that positive psychology interventions tended to be more effective when repeated multiple times over a sustained period of time and when interventions were conducted 1-on-1 with the subjects. Additionally, Kaplan, et al conducted a study in which 67 university staff member engaged in self-guided positive psychology interventions for two weeks. The intervention that was focused upon encouraging staff to cultivate an interior sense of gratitude, which reduced the incidence of sickness-related absences.
Digital Marketing Agencies in Washington, DC Can Implement these Strategies!
Therefore, your investment in positive psychology interventions for the purposes of enhancing word-of-mouth advertising by your employees must be repeated frequently! To establish a strong marketing campaign, you must engage with the process for the long-term, which builds upon your prior success and compounds the results of your marketing strategy.