Marketing Objectives in DC: Manage Psychological State
Consider that your DC employees are an extension of your own personality and your own psychological state. If you're in a positive state, and if you can deliver a positive affirmation to employees who are doing good workthey're going to become natural word of mouth marketers, both on the job when they're dealing with clients and customers.
They're going to tell your clients and customers how much they enjoy working for your company and why they're passionate about the business. They're going to form relationships with those front facing clients and customers. This is one of the most important factors in building a marketing strategy and achieving your marketing objectives.
You as a business owner won't have the time to build relationships with every single client. However, you do have the time and you must take the time to build positive relationships with your staff members. Why? Because those five or ten or twenty employees service tens of thousands of clients and in their front facing roles. When you provide positive communication to that small number of staff, they can communicate they can transmit the positive affirmation the positive feelings that you cultivate in the workplace to those tens of thousands of clients.
Marketing Objectives in DC: Differentiate Through Employee Morale
This is what's going to help differentiate you from other businesses or business owners who don't provide consistent quality acknowledgment and praise and appreciation for worthy work well done.
Remember that rewarding employees for good work is equivalent with rewarding your clients and your customers for visiting your business and doing business with you. The more that your employees can emanate a sense of appreciation gratitude and a general sense that they're glad to be there working . . . The more that they are going to emanate those sentiments when a client walks in the door. When that client transacts business with you, the client will want to come back and be in that positive environment! These the marketing objectives for all DC businesses!
Clients will want to come back and continue building that relationship they're building with a staff member because it's a positive experience.
It's a pleasurable experience for you, the employee, and the client, so make certain that you're building this into your marketing objectives if you are a Washington DC business owner.