Markting Directors in Washington, DC must have prior experience - Not simply college or masters level education. The reason that most college graduates and master's level graduates do not have the on the ground skills already formed is . . . Even though they've gone through an expensive world class education . . .The landscape of Digital Marketing is constantly changing. Google and Facebook are constantly changing their algorithms. So by the time that the textbooks have been updated for the digital marketing 101 course that they took in their freshman year of college - remember four years before they graduate . . . 90 days can pass, and the algorithms can change! This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
College & Masters Degree = Basics Only. Practice Needed!
College level marketing and communications graduates in Washington, DC are simply not guaranteed to be up to date on modern digital marketing strategies and lead generation systems that are required of a marketing director. Another very important component to examine even with a marketing director who has several years of experience . . . is whether the marketing director progressed through a variety of corporate positions simply due to time served in a particular role. A marketing director or marketing manager may list those positions on their CV simply because they put enough years in a corporate environment, where eventually they're the logical choice to be promoted simply because of time served.
You really need to look at their resume, and you need to ask yourself . . . Even if this person has worked in a world class institution: Have they worked on projects where they did something unique and innovative? Have they generated new leads for their project or generated new revenues? If you look at your marketing director's resume and all it says is that they served for three, four, five, maybe even 10 years in a position - This may not be the person you need to grow your marketing department.
Individuals who have served as the Social Media Management director at a university or for a law firm or any other corporation and list their basic duties managing social media, email lists, autoresponders, etc. . . . But they haven't listed anything unique that they've done specifically to generate revenues or leads for their company . . . If they have not developed something new and distinct from the system that was set up when they arrived into that position . . . They may not have the skills you need to generate leads and revenues. So make certain that you really take a close look at this person's resume when they are applying to be your marketing director. Do not look at the titles alone, and do not look at positions held alone.
Don't just look at the university degree. Don't just look at the college program they took or the training course they took. What you're really looking for are folks who have been on the ground building new digital marketing systems that have never been created before. Now that's not to say that they've never been created by anyone in the world. What we're talking about here is that they built a system from scratch for a company or through building their own company that generated leads and revenues when there weren't leads and there weren't revenues beforehand. So when you're selecting a digital marketing director, ask yourself if this person is truly experienced with generating leads that convert into customers.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.