This article is going to be focused on finding a marketing director, on call in Washington, DC.
Marketing Director Qualifications
One of the first things that you're going to want to focus on when you're looking for a marketing director is: Whether or not they have the demonstrated skills and qualifications for the position rather than the credentialing from a university. Why is this one of the most important things to consider? Because many universities have great marketing and communications programs do not have up-to-date digital marketing training built into the curriculum. These programs may educate folks on the basics of business operations, but the fact is that digital marketing is constantly changing . . . Particularly when it comes to digital marketing in Washington, DC.
Therefore, if you're looking for a digital marketing director, you really want to find somebody who has been in the field. In fact, if they've been to school, and they've got a master's level education . . . It's not relevant until they have demonstrated proficiency with a specific project! This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Regardless of whether they have an Ivy League education - If they have demonstrated proficiency and competency in a real world setting; If they've built an e-mail campaign and demonstrated that they can generate leads and revenues online.
Revenue vs. Leads
Let's talk about the difference between a marketing director who's going to be able to get you revenue and a marketing director who's going to be able to get you leads. The most important thing to recognize is that revenues can be separate from leads. When we're looking at digital marketing, leads are folks who have never heard of us or maybe aren't even aware that they're looking for our products.
A skilled digital Marketing Director in Washington, DC is going to be able to create an online system that is more or less automatic and works while you sleep. That can bring people to your website either through Google search, organically, or through Internet Advertising on Google or Social Media. If they're able to generate leads, that means that they can get people to your web site who may have never been there before. However this isn't the only step.
The next step is they need to be able to get your website visitors to interact with you, call you, sign up to be a member of your mailing list, or become a member of your Facebook page. If they do not get leads to your web site, do not recruit them to become your marketing director. If they can get leads to your website, but they cannot get them to sign up or interact with your company . . . Do not recruit them. Large amounts of traffic are irrelevant if they do not interact with the business and convert into customers.
A good digital marketing director may then take that relationship and nurture those leads over time. Most people are not ready to make a purchase when they first visit your company's website or Facebook page. That's why Digital Marketing is a very important part of nurturing your leads in Washington, DC.
Once users sign up for your email list, your company may email them important tips they can use it to do things on their own until they are ready to get an expert like yourself to help with their problem in Washington, DC. The next thing your digital marketing director needs to be able to do is they need to be able to generate revenues from those leads. If a digital marketing director is unable to get leads to your web site who then make a commitment to form some kind of email based relationship with social media based relationship with you . . . They're not generating leads.
The next thing your digital marketing director needs to is to generate revenues. Revenues can mean getting those leads to your Web site and getting them to convert to customers. That's the first part of revenue. The second part of revenue is getting your existing client database to repeat business with you. If folks are not repeating business with you . . . It's a simple problem that may be resolved through building rapport and providing them with ongoing relationship management.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.