Hiring a Full Digital Marketing Department?
If you hire a marketing department of more than one to three people in Washington, DC . . . You are probably prepared to invest in a Digital Marketing Agency, which could produce 2x or 3x the results, far more rapidly. However, if you are hiring a large marketing department, but your free cash-flow is not high enough to justify the expense, you may risk spending a lot of money testing your business idea with a new team. Once more, a Marketing Agency could probably produce more results with less money. However, if you're looking to partner with somebody who has marketing experience right off the bat, they could certainly accelerate the growth of your company rather than having to do it all on your own. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
The Importance of Digital Marketing Experience
Therefore, when you are building the marketing department . . . I highly recommend that you look for folks who are experienced not just educated academically, but experienced in Washington, DC. Next, make certain that these folks are capable of partnering with you rather than taking directions. It's very important that you ask your prospective digital marketing team that they provide you with proposals for your business. You want your team to come to you with proposals, because may not be a marketing expert, but as a business owner, you probably recognize an effective strategy when you see one.
Conversely, if you are a marketing expert, then you know you need to ask your prospective digital marketing department or marketing agency for proposals to demonstrate their proficiency. This validates that they have at least the level of knowledge that you have. If they're unable to provide you with a general proposal about how they would boost revenues and boost lead generation on your website, social media marketing, or your store-front . . . These folks may not have all the marketing expertise that you need.
If you're an experienced marketing professional in Washington, DC, and you're looking to build your marketing department for your business . . . Make sure that you can find folks who are willing to listen to direction. If they come to you with proposals, make certain they are able to accept and integrate your theories and your strategies. Make certain that they're open to your guidance, because they must be ready to make adaptations to their proposals when you need them to.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.