Marketing & Communications
Marketing is simply a form of communication, which is designed to build a relationship for the purposes of engaging with prospective clients and customers. Moreover, it's a form of communication that is designed to get your existing clients to engage with you more often than another business or to engage with you more often than they have previously.
To successfully implement a Marketing & Communications strategy, you must ensure that you are not simply engaging in a one time interaction with your clients. Rather, you want to have multiple interactions with your clients throughout their lives. To achieve this, one must ensure that ongoing communication is sustained over the long term. When you sustain communication with your clients you build upon previous relationships month after month and year over year. This is one of the most important components of marketing - We're focused upon building relationships. This marketing and communications strategy is designed to build top of mind awareness with your clients, so they think of your relationship whenever they think about purchasing a product or service that you offer. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Consider the business that interacts with the client once at the point of sale it never interacts with them again until they come back by CHANCE. The client may return within a time frame as small as 1 day or as long as one week, one month, or one year - Such a chance encounter with the customer is not ideal - You need strategic relationship development with your clients. Through continuous marketing and communications, you may ensure that you have established an ongoing dialogue with that customer, so you can invite them to return more frequently and more quickly - You can also bring them back for a larger purchasing decisions.
Consider the example of a car company, which interacts usually once every five to ten years. That may be a challenging objective to me to get someone to come back and buy multiple cars as there are large investments and they usually only happen once every five or ten years. You may still benefit from marketing and communications in Washington DC through continually engaging with that same client and providing them with outstanding customer service on an ongoing basis.
Through providing long-term relationship development, Marketing and Communications strategies provide information, support, and digital communications designed to enhance that car owner's vehicle performance. These simple communication strategies are perceived as occurring without any request for additional financial compensation, which builds rapport, trust, and loyalty. Through simply watching out for your client, you communicate that you care.
This enables you to form a bond in the client's mind. However large or small the bond, it is an important distinction versus the other company that may not be engaging in this level of ongoing client care. Why would you do this with a client who will only purchase a product once ever 5 - 10 years?
The reason is that your client may then go on to refer additional friends and family members to visit your company simply because you formed a relationship and continually engaged them through digital marketing and communications. Even if you didn't intend for them to buy again, they could become a referral source for your company. Therefore, any marketing strategy is, at its most fundamental level, a communication strategy - A systematic means by which you use digital communications to remain in touch with your clients even if they're not expected to come back for five or ten years. To remain engaged in relationship with those clients you must become engaged with their social network, and that network becomes an opportunity for you to find referrals for your company.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.