Selecting The Right Marketing Agency
We know that the government doesn't necessarily know how to manage and operate revenues and expenditures. Therefore, check to see if the digital marketing agency that you're considering has a lot of nice big government contracts. Don't use the simple existence of major government contracts as a way of determining whether or not this marketing agency is going to get you results.
The reason that we emphasize this is because when you choose an agency who has multiple government contracts to run their social media campaigns . . . Often not always . . . but often it means they're dealing with an agency that does not necessarily have the expertise in managing its revenues and its expenditures. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Marketing Advice: Get it from Companies that work with Agencies or Political Offices?
Now to be clear: Digital Marketing for Congress would probably be a little different. Agencies that run campaigns for political office and consistently win could be a great option. The reason for this is because they're able to demonstrate measurable results. Alternatively, if you simply have a government agency employing a marketing department such as Department of Health and Human Services, the Department of Housing and Urban Development, or the Environmental Protection Agency . . .
Get The Data
You may want to ask for a list of measurable results because, these agencies are not necessarily focused in the same way as an agency with a political candidate. The political candidate is spending money for the purpose of getting elected, so the results are clear. Meanwhile the agencies may be spending money simply to enhance awareness, so enhancing awareness is a great topic for this next section. Enhancing awareness is not necessarily a good thing . . . Nor is it necessarily a bad thing.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.