This next article is going to focus upon brand marketing companies in Washington, DC.
Brand Marketing Companies
One of the reasons you may want to look for a brand marketing company in Washington, DC is that you may want to build awareness of your product or your service. One of the most important considerations when selecting your brand marketing company is that you make sure that you understand who they have worked for in the past and what their results were.
One of the most important distinctions between a brand marketing company that could be successful for you and one that may not give you the results you need . . . Is to look at who their clients are. Typically, if you have a brand marketing company who is employed by a large corporation, they are going to be one of your better brand marketing companies, because large corporations have entire teams of corporate representatives who are consistently watching their profit margins and their cash flow. They are looking for results. If, on the other hand, you find brand marketing agencies that are working with government contracts, they may be a little less effective unless you have verified that they have generated important measurable results for those campaigns in Washington, DC.
Marketing Agencies That Work with the Government?
The reason why this distinction exists is that looking at the United States government . . . The government is not as effective as managing its expenditures versus its income when compared with profitable private corporations. The government's national debt exceeds its current gross domestic product, which means that it has more debt than it has revenues. Now, this isn't necessarily a bad thing for a company which knows how to leverage its assets appropriately in Washington, DC. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
However, because the government is oftentimes a somewhat slow moving organization it doesn't necessarily prioritize results and performance in the same way that a company that has hired a brand marketing agency would. Look at performance! Financial performance s the lifeblood of a company. Therefore, look at which marketing agencies are working with companiesthat generate revenue. Consider the government - It does not rely upon digital marketing strategies in order to generate revenues! They simply send a notice requiring payment of taxes, and most people will pay, under threat of imprisonment.
Therefore, brand marketing agencies that work with the government in Washington, DC do not necessarily need to generate revenues! Therefore, you want to look very closely at any brand marketing agency that is working with a government contract, because you want to ask them which specific, measurable results the contract required for and what they delivered. If the brand marketing agency that worked for the government was specifically designed to increase e-mail sign ups . . . This is a good sign! The reason this is a good sign is because it means that you have a measurable result an e-mail sign ups into your data into your database. This means more prospects, more leads, and more ability to contact people who may be interested in your product or service! Ultimately, however, it's very challenging to determine whether or not a marketing campaign was successful with a brand marketing agency that is simply increasing Facebook likes or promoting content for a government agency.
Brand Awareness vs. Direct Response
The reason for this is that increasing brand awareness is not necessarily going to produce an increase in revenues. The reason that brand awareness does not necessarily increase revenues is that awareness is just that - Awareness. However,direct response marketing is different from a brand of marketing in the sense that direct response marketing is focused upon getting results specific responses from the audience. Therefore, when working with your brand marketing agency, ask if a direct response campaign could be implemented. Remember - It's important to ask your brand marketing agency what the results of their brand marketing campaigns have been.
Have they simply informed more people that your company or their clients exist? Have they simply "raised awareness" of their Facebook page? Alternatively, have they been effective at persuading the audience to whom they are marketing to take a specific action? This is what's most important for the bottom line of revenues. The most important thing for a brand marketing agency in Washington, DC is to increase revenues. Therefore, make certain that you ask your brand marketing agency whether or not they've demonstrated increased revenues and not simply increased website traffic. Not simply increased e-mail lineups, and not simply increased Facebook likes or impressions. You want to ask them what specific revenues have they produced for the clients that they have worked with in Washington, DC.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.