If you're looking for an Internet marketing specialist in Washington, DC . . . I highly recommend that you read the article on hiring a marketing director and building a marketing department, which encourages you to access a Digital Marketing Agency. The internet marketing specialist needs these skills. An internet marketing specialist in DC must remain consistently up to date with all of the new market trends and digital algorithm updates at Google and Facebook. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Internet Marketing Specialists & Algorithm Updates
These changes are constantly emerging from Google, Facebook, and other social media companies. Therefore, rather than finding someone to hire straight out of college to work in the field of marketing . . . You'll want to find somebody with practical on the ground experience as an Internet marketing specialist in Washington, DC.
Digital Marketing Agency's internet marketing specialists typically have the following skill sets:
(1) They have experience managing and curating content online.
(2) They have experience using that content with click based advertising on Facebook.
(3) They have the ability to target and re-target clients and customers who have visited your web site previously or have participated in a recent Facebook campaign.
(4) They must also have experience with Google and Bing advertisements.
(5) Internet marketing specialists typically have the ability to write persuasive on line copy.
(6) They can write articles and content that can persuade people to sell.
(7) Internet marketing specialists also have the ability to monitor the performance of advertising campaigns, modify how those campaigns are being deployed, and optimize them for highest level of click-through to your website and opt-in to your landing page.
(8) They must have the capacity to build a landing page for those users to visit your web site.
Long Term Nurturing
Internet marketing specialists in Washington, DC must know how to persuade users to sign up to learn more information and make a purchasing decision as they are nurtured automatically through an email auto responder. The Internet marketing specialist must ensure that at least 12 months of content have been pre-programmed and ready-to-go on a weekly or monthly basis . . . Depending upon how frequently you want to engage your customers or client base.
Monitoring the Email Open Rates
The Internet marketing specialist in Washington, DC must be able to monitor e-mail open rates, which means that they must know how to determine which subject lines produce higher open rates than others. If a subject line produces a 20% or 25% open rate - That's generally a good rate. However, if it's 15% or lower, you're looking at a subject line that needs to be changed. However, you may also need to change your fundamental offer. The reason for opening those ongoing emails must to be compelling enough to click rather than send to the spam folder, so if 20-25% of the time you succeed in getting folks to open that automatic e-mail . . . You're doing pretty well, according to industry standards.
Monitoring Click Through Rates
The next thing your internet marketing specialist needs to consider is click through rates. This refers to what users do after they open your email in Washington, DC. Do they simply "open", or do they also "click" and visit your website? Therefore, those e-mails must contain a link to your web-site so that folks may make purchasing decision. The internet marketing specialist must monitor these click-through rates and make certain that your company's e-mail content is persuasive enough and properly formatted so as to maximize user clicks to your website. Once the internet marketing specialist in Washington, DC has optimized the e-mail content, and they're getting a 5% click through rate on your you're doing pretty well anything below 5% is low, but it also varies by industry.
If you have folks who click through and then get to the Web site, but they don't make any purchasing decisions, or they don't engage with the website . . . That means the internet marketing specialist is must optimize that website and enhance its user experience for engagement. They're going to look at your landing page and decide what your graphics need to be adjusted, and the type of sales copy that is required to stimulate user engagement.
HTML and CSS Coding with Edit-Level Access
Your email marketing specialists must need to be proficient in all of these systems including HTML formatting and some CSS for modifying and updating the web site's visual appearance. They should have access to the website with the ability to edit and add information as needed. Therefore, they need to be trustworthy in terms of technical capability.
Your internet marketing specialist also needs to provide you with ongoing updates as to the performance and analytics metrics of your campaigns. This ensures that your campaigns are being monitored and you're making improvement or at the very least you're performing at an average or above average level. Email marketing specialists can come straight out of college in Washington, DC, or you can hire them with prior experience, which is what we typically recommend due to the frequent algorithm updates implemented by Google and Facebook.
Those individuals graduating from college with no direct experience with internet marketing specialization may not know all the information necessary in order to formulate an optimal campaign. Therefore, select an internet marketing specialist in Washington, DC who has all those skills based upon prior project experience.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.