Internet Advertising in Washington, DC
Advertising on the internet with a Digital Marketing Agency in Washington, DC will provide you with a variety of different options for generating leads and revenue through digital marketing.
Your first option is a paid search via Google. Google is effective, because you may design your advertising campaign to precisely target the people who are most likely to already be searching for a product or service that is similar to yours. Therefore, you only pay for the advertisements that people are most likely to respond to during a given campaign. Google is typically considered to be fairly effective and fairly well targeted when compared with television or radio advertising. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
The specificity of radio advertising is fairly low in Washington, DC. Everybody hears the radio's advertisement whether they're five years old or fifty years old, and whether they're looking for your service or not. However, as the advertising client, you are paying to reach every single person who is listening to the radio. Conversely, with online advertisements through Google, you typically only pay to display internet advertisements to the users who are actively searching for that good or service. Therefore, you are simply targeting your audience much more effectively through Google than through radio, television, newspaper in DC for that matter.
Google Advertisments vs. Bing Advertisements
Google is one of the most popular search engines in Washington, DC and the world. In fact, Google is the most popular search engine in the world at the time of this writing. However, another popular online advertising platform, "Bing", is owned by Microsoft, which tends to be much more cost effective. The reason is that less people use Bing, which means that less advertisers are using the system, which equals less competition with other businesses in Washington, DC bidding for that ad space. Therefore, you certainly want to consider Bing when designing an online advertising campaign. This is a very good option for you if your advertising budget is important.
Google Advertisements vs. Facebook Advertisements
Next you'll want to consider Facebook advertising in DC. One of the great features of Facebook advertising, which is shared in common with Bing . . . Is that you have additional targeting options that may refine and enhance your conversion rate as the campaign progresses.
Moreover, Facebook has an extremely robust advertising capability, which is unmatched. Facebook advertisements are capable of displaying not only text ads, to which Google and Bing are typically limited, but also to ads with Images and Videos. You get a tremendous amount of leverage with Facebook advertisements, particularly when you combine it with conventional Google or Bing-based internet advertisements.
The reason for this is that almost everyone in your area most likely has a Facebook account and uses it to learn about what friends and family are up to. Built into Facebook's advertising system is an advertising feed, which appears interspersed with posts by friends and family. Therefore, when friends and family are posting content in Washington, DC . . . Your Facebook advertising campaign may appear alongside, just below, or just above some content from their friends or family. This makes their user experience quite seamless and provides them with plenty of opportunities to take a look at your ad without clicking on it and without charging you! However, if they do want to click on it and learn more you can be certain that you've targeted them fairly well for a couple of reasons.
Facebook's Incredible Re-Targeting Capabilities
The first reason is that Facebook has a tremendous amount of user data about user preferences in DC and around the world. Facebook knows whether you're married, single, male, or female. Facebook knows your birth-day, the name of the college you went to, and your most recent work history! It knows in which part of the state or city you live, and it knows which clubs or memberships you have joined through Facebook. Google also has a great deal of this information, but Facebook can become much more targeted based upon the information that you voluntarily share on your profile.
Digital Marketing: Intrusive?
Many people may find the detailed meta-data to be intrusive, particularly in lieu of the news reports about government spying through Facebook and other systems. Yes - Data harvesting can be intrusive. However, this also provides you with a tremendous amount of insight into how to reach the clients and the customers who would benefited the most from your service, which serves all parties.
Internet advertising allows you to avoid simply advertising to "everybody". You want to advertise to people who are specifically interested in your products and your services during the moment that they are interested. Facebook gives you the ability to do that in a way that Google and Bing do not (rest assured, they will soon close the gap). Facebook also provides you with to additional multimedia functionality through advertising with images and videos. Most digital marketing agencies recommend that Facebook is used in conjunction with Google and Bing advertising, because Facebook users tend to be a little less prepared to make a purchasing decision in Washington, DC.
Facebook Is Complementary & Engaging
They're more interested in learning about whatever you've posted for informational or entertainment purposes, but they may not be ready to buy at the time of click (Just as with Google and Bing Ads, but moreso). Therefore, it's a very important client relationship management tool for connecting when users are in more of a social mood. Facebook may serve as a highly targeted and highly engaging interactive multimedia experience without having to pay the high fee for a television or radio commercial in the DC Metro Area.
To build rapport, you can post videos of you and your staff at work prior to promoting a product or service. They can form a visual relationship with you just as if you are on television. The difference? The Facebook Advertisements costs you a fraction of what television and radio costs, and you can specifically target precisely who you want!
You can even target folks based on who has visited your web site . . . If they visited your website within the past 24 hours. Facebook allows you to automatically track that user behavior whether you know that user's name or not. This makes Facebook one of the most effective ways to advertise using multimedia that has ever existed. Thank you for taking a look at this article.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.