What is interactive marketing?
Interactive marketing in Washington, DC is primarily focused upon building engagement with your clients or your prospective clients and your customers. It's very important to recognize that any truly effective marketing strategy will be most effective when it's interactive.
Interactive Marketing = Effective Marketing
Therefore, the term "interactive" marketing shouldn't really be separate and distinct from effective marketing in DC. Rather, interactive marketing is simply effective marketing. Once you develop a complete marketing strategy in Washington, DC, you'll see that everything is built to be interactive with your clients. The reason for this is that you want to build relationships with your clients in the form of rapport. Social connection, trust, and mutual liking must be built through interactive marketing in order to sustain a long-term client-oriented relationship with your customers. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
If you're opening a new grocery store and you want to build loyalty through digital marketing with your customers in Washington, DC, one of the most effective ways of doing this is through making sure that your customers receive some kind of free incentive to interact with your company for the first time.
Provide them with a discount or bonus - Maybe get free apple on their way out. Something to make them feel appreciated in a way that they're not accustomed to being appreciated through other companies in Washington, DC. Now, once you've gotten them in the door, and you've given them their free sample or their incentive to come see you . . . Make sure that your staff are well taken care of and that they want to take care of the clients and the customers as a result. Make certain that your staff are trained to be interactive marketers with your clients but don't do it in a way that's painful for your staff. You don't want to force your staff to interact in ways that are contrary to their dispositions.
How can your introverted staff become Interactive Marketers?
If you have introverted people, and you want them to be more extroverted for the purposes of marketing . . . This may cause some conflict and may be challenging for your introverted staff to adapt and learn these new interactive marketing behaviors. See if you can find a way to ask your introverted staff how they could interact, engage, and market with your clients in a way that helps them with their flourishing in their unique gifts.
Find the extroverted staff who are naturally drawn toward communicating and talking with clients, and make sure you place them in positions where they are able to do so. Because it's their natural disposition to be interactive marketers and to engage with your clients, make sure that they're well taken care of and they feel good about telling folks about how much they love working for you. You want your staff to feel valued and appreciated so that when they interact with your clients, you can be certain that they're coming from a place of genuine and sincere appreciation for what they're doing right now. Through caring for your staff's state of mind, they can present themselves in a positive manner when they're serving your customer.
Again make sure that any marketing strategy is interactive through your front facing the roles for a store front business. Once you've established effective communication strategies between your staff and your clients, make sure that you're interacting and engaging with your clients through interactive social media and digital marketing.
Automated Interactive Marketing
The reason that social media and digital marketing is so important and so effective is that you're able to interact and engage with people automatically.
You can set the systems to automatically publish curated content and engage people with interesting information about your company. Clients may engage with your mission and vision statement throughout the day and night or at specific times when you know that the users are more active and more likely to engage and interact.
Interactive marketing is a core component of digital marketing, because it enables you to work with Facebook and "Like" your client's online postings. Interactive Marketing via Social Media enables you to share and re-share their content - Digitally from your home or from your office. This high level of interactivity, which is available through Digital Marketing, enables you to show that you're still connected and they're still thinking of them.
Rapport & New Offers
This is also a great way to build not only rapport but channels of communication about new offers and new interesting incentives that you're developing for people to come visit your physical storefront location. Once you've interacted and engaged with people in person, it's very important to interact with them digitally in an automated fashion and to invest money in your advertising campaigns. This will ensure that your clients maintain top of mind awareness of your business. This is the essential component of interactive marketing, which everyone should implement for their companies.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.