Digital marketing agencies in Washington, DC may train you and your company's staff to become more effective word-of-mouth advertisers.
Whole Foods: Word-of-Mouth Advertising
John Mackey is CEO of Whole Foods, the largest supplier of organic foods in the world. Mackey has also developed one of the most highly rated corporate cultures, and both staff and customers love to visit their retail stores. The growth of Whole Foods has, in part, been strongly linked with natural word-of-mouth advertising.
Mackey's book, Conscious Capitalism described the principles by which he has chosen to operate his company, which includes a focus upon providing value to the world through healthy and sustainable goods. Although many companies defer to HR and management in order to select new staff for an organization, Whole Foods emphasizes the importance of team-work and group participation in company culture.
HR Practices Impact Digital Marketing
Employee department teams are invited to play a role in selecting applicants who they believe to be the best match through reviewing the applicant's background and conducting group interviews. Through increasing team participation in the interview process, the risk of inserting a new mis-matched hire into a department may be reduced. This ensures that strong teams may form, and the positive relationships that result may produce high levels of employee engagement, customer service, and word-of-mouth marketing. Digital marketing agencies in Washington, DC may assist with shaping your on-boarding process in order to maximize employee engagement and subsequent word-of-mouth advertising.
The company also encourages staff to learn about the company's financial projections and the salaries for all positions across the company. Rather than regarding staff as components of an impersonal machine, the company encourages staff to learn about their organization and take ownership of their position within the firm. Moreover, the CEO's salary is capped at 14 times the average salary of their staff, which is far below the corporate salaries of the company's competitors – This is implemented in order to enhance the staff's sense of membership and equality within the organization.
Fringe Benefits Impact Digital Marketing
The organization also provides employees with a 20% food discount as a fringe benefit, which allows staff to access high quality food at a more competitive rate when compared with other competitors. These benefits are felt by both the staff and their families, which encourages them to engage in natural, word-of-mouth branding on behalf of the company. These fringe benefits are actually a critical component of any marketing strategy!
Moreover, staff who demonstrate that they are healthy through maintaining good blood-pressure, cholesterol, body-weight, and non-smoking status are further rewarded through a full 30% discount. Through incentivizing good health, illness-related absences are reduced, and employee health and wellbeing is enhanced. You may want to meet with an HR/Digital Marketing agency in Washington, DC in order to develop a similar benefits program.