Digital Marketing for Government Agencies
Government agencies that are looking for digital marketing strategies in Washington, DC are primarily interested in educating the public or encouraging a specific call to action related to administrative procedures rather than providing individuals with an opportunity to buy a product.
New Digital Marketing Strategies in Washington, DC
Government agencies in DC must be focused upon executing their specific policy objectives through digital marketing strategies. One of the most effective digital marketing strategies for engaging the citizenry and the population in general . . . Is through Facebook and Social Media Marketing & Advertisements. Government agencies that do not have a social media presence do not have any direct ways of communicating with the users that they are targeting other than through television and radio. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Television and radio advertisement is not necessarily the most effective route to reaching public audiences - Rather, Digital Marketing is a new method in Washington, DC, which is far more targeted. The reason that radio and television advertisements are not the most effective route for government agencies to engage with marketing is because a great majority of the population may not have the legal age status to respond to the call to action.
For example, many children under the age of 18 do not have the ability to respond to basic calls to action through government agencies in Washington, DC, and yet they are also provided with a public call to action on the radio or television - This is not targeted. The alternative strategy for government agencies is to deploy Social Media Marketing & Advertising, because social media is an effective route for directly targeting the specific age group and demographic that is most impacted by a specific policy proposal or decision through creating online requests for public comment and for public service announcements through Facebook.
Digital Marketing & Targeting for Government Agencies
The government agency in question can dedicate their advertisement expenditures only to reaching the people who they most need to reach.
For example, public health issues relating to retirees can be targeted directly to retirees who are on Facebook! Although the majority of retirees are not on Facebook today, within the next decade this will become the new norm. Young people and those in their 50s are using Facebook and social media more and more frequently. Meanwhile, those that have reached retirement age are becoming more and more proficient with social media marketing. Therefore, government agencies will now have a way to reach these audiences and communicate with them about important policy decisions that impact their lives.
Government agencies that choose to use social media marketing and advertising will have an additional advantage over conventional paper advertising, because it's environmentally sustainable. Every advertisement is served through a digital medium which means that no paper or ink needs to be printed - Trees don't need to be cut down. The majority of Silicon Valley companies are beginning to move toward using solar and other renewable energies to power their online servers, so the source of electricity is ethically generated. This is the most important time to commit government agencies advertisement expenditures to marketing systems that use renewable sources of energy such as solar, wind, and geothermal.
Through ensuring that government agencies are using online digital marketing strategies, these organizations may both reduce their carbon footprint and increase the degree to which they're capable of targeting users within their demographic who need to respond to their call to action.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.