This next article is going to focus upon how you build a marketing department and the most important components to consider when building one. When you build a marketing department, you need to consider a number of factors. The first factor that you must consider is whether you have the budget for a marketing department or if you be better off hiring an agency to do the heavy lifting for you. This could save a lot of money in the process. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Marketing Department vs. Marketing Agencies
Typically, I recommend hiring an agency in DC for folks who are on a budget and have important cash flow needs. The reason is that marketing agencies in Washington DC typically offer all the services and expertise that you need! In fact, they do so for a fraction of the cost! Consider that when you're building your marketing department, you need to a lot of full time positions into your budget plus your Federal and State tax witholdings. Meanwhile, your marketing department may require a training period in order to develop the core competencies that are required in order to launch and monitor a successful digital marketing campaign.
Moreover, the Department of Labor estimates that only 32 hours in a work week are actually used productively to get most administrative jobs done - The remaining eight hours are spent in nonproductive time. Therefore, when you decide that you're planning to build your marketing department . . . Take a look at marketing agencies first.
However if you decide that you want to hire a full time marketing staff member, you must get clear on how to recruit the most effective members of your team.
Take a look at the marketing director article, and learn more about why you need someone with direct on the ground experience. This is far more relevant to your digital marketing department's needs when compared with someone who simply holds a university degree from an Ivy League institution in digital marketing or communications. The simple fact of the matter is that universities are unable to update the textbooks and educational curricula as quickly as the digital marketing landscape on Google and Facebook are changing!
Digital Marketing Landscapes are Constantly Changing
The algorithms are constantly being revised - When I say that they're constantly changing, I mean that they could change within 30 days. Everything could be different next week! Spending money on a digital marketing strategy that does not account for the most recent algorithm updates could produce little benefit to your company's campaign. Therefore, you truly need to find someone who has managed digital marketing and social media campaigns for real projects. You need somebody who has managed pay-per-click campaigns with Google and who has developed the skills required to generate consistent organic traffic from the search engines in Washington, DC.
Hiring for Experience vs. Hiring Ivy League Marketing Degrees
Remember to hire someone with these prior experiences. If you instead choose to hire a college graduate or graduate from a master's program in digital marketing and communications without direct project management experience, you may not achieve the results you sought! Don't pay a salary for time training a new marketing department to build their skill-set when you could simply secure a Marketing Agency for a fraction of the cost!
This is a typical scenario for folks who hire candidates directly from university digital marketing programs: You decided to hire a digital marketing staff member from a university, because it was a top-notch program with hundreds of years of established credibility, but they are not providing you with the results that you need. First 30-days, you discovered that fact. Second 60-days, you begin training them. Third, 90-days, they begin applying what they have learned, and they begin to develop their skills in Washington, DC.
In the meantime you've spent money on their salary, and you spent money on advertising. This may or may not have had any measurable effect until they have learned the basic strategies that were needed for managing digital marketing campaigns. The social media and pay per click marketing campaigns may have produced few, if any, clicks to your website in Washington, DC.
A Digital Marketing Agency may be the best solution for your company if you want to reduce costs and boost the efficacy of your digital marketing campaign.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.