This article is designed to answer your question: OK, so why digital marketing?
Conventional vs. Digital Marketing (The Why)
The conventional marketing strategies that have been used throughout thousands of years of human commerce have included word-of-mouth advertising, which is still one of the best methods for marketing. However, during previous centuries, word-of-mouth was limited to speech, and if you could not communicate with folks in your area verbally, the word would never spread.
Why Digital Marketing? DM = Word-Of-Mouth
However, today, our word-of-mouth advertising strategies have expanded to include the digital mediums of Facebook, Twitter, Instagram, Email, Telephone, etc. Word-of-mouth advertising has become fully integrated into our digital lives. This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.
Therefore, the answer to the question: Why do you need Digital Marketing for a Washington DC or DC metro area?
The answer is simple: Digital Marketing is being used by nearly every successful industry in the Washington DC area, which means that word-of-mouth is compounded exponentially for those who make use of Digital Marketing strategies.
Digital Marketing: Necessary or Supplemental?
The next question: Why do you think that digital marketing is unnecessary?
Perhaps you are the old-fashioned type of person who prefers to form strong human connections with customers and clients who walk through your door. That is a great way to build strong relationships with your community, and we certainly want to encourage you to provide the highest level of customer service to your clientele, so they have a reason to promote your business to their friends and family.
Consider that nearly every other business in your area may rely upon that same strategy, but they are also using Digital Marketing. That is - They are leveraging digital marketing technology in order to amplify the impact of your person-to-person marketing. Alternatively, if they are not applying Digital Marketing strategies, this provides you with an opportunity. So Why Not?
Why Digital Marketing? Stay in Touch with DC Clients 24/7
Through applying Digital Marketing strategies, you can now keep in touch with your clients 24-7, and the best part is that Email, Facebook, and other Social Media platforms are capable of operating somewhat automatically.
Why Direct Mail? vs. Digital Marketing?
Direct Mail campaigns are expensive, and you could spend $10,000 in order to reach 10,000 people. Social Media marketing enables you to spend closer to $1,000 in order to reach 30,000 people, depending upon your area. Why wouldn't you choose Digital Marketing?
Why Digital Marketing? 100x Audience Reach
Digital Marketing for Washington DC business owners is simply the most effective way in order to cultivate long-term relationships with your clients and ensure that your conventional word-of-mouth strategies are amplified 100x through applying the appropriate principles.
Next Question: Should you really hire that College Graduate with a Communications Degree or Masters Degree in Communications on a Part-Time or Full Time Basis? The answer may surprise you, and it could also save you $10,000+ per year in hiring costs.
This content is provided to you for free by Full Spectrum Digital Marketing in Washington, DC.